Objective: Our concept was to suggest the idea that lawn beautification is made easy with the Honda 3-in-1 Self-Propelled Lawn Mower; it’s essential to achieving a perfectly manicured lawn.

Positioning: The Honda 3-in-1 is equipped with special blades and clip directors that make for a super clean cut for a beautiful lawn.

To play with the idea of a pampering your lawn, we implement the idea of giving your grass a spa day. The Honda 3-in-1’s special clip director and twin blade system allow for a perfectly clean cut.

Take your lawn to the nail salon for the best manicure in existence. The Honda 3-in-1 is equipped with micro-cut twin blades for a precise cut, every time.

A commitment to excellence and quality going all the way back to the 1940’s.

What it looked like before…